Hospitality
Our entire curation was based on the historic and modernism of Emirati culture. From humble beginnings to a modern megapolis that is a global benchmark.
We curated 250+ original works of art, installations and bespoke furniture, conceptualised dynamic way-finding and created bespoke murals.
FROM VINTAGE TO VOGUE TO THE AVANT GARDE - In keeping with the current design ethos of celebrating heritage through contemporary expressions, we juxtapose vintage photography from the Jumeirah archive with modern renditions of similar subjects to dramatise the evolution of the Emirati and Middle East culture.
NAJDI - A CULTURE CELEBRATED
Our crafted series of works for the public interiors of the neighborhood, blends and refines the shapes, geometry and color of the cultural Najdi essence. We utilised the visual language of ancient crafts, motifs and colors to expand the heritage and usher in The New Najdi Époque.
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